VAT: 02255510998

Via Rivoli, 5/2 - 16128 Genova Italy


A cultural catalyst for enriching the heritage of the motor vehicle.

These few lines define clearly and simply what we believe.

This MANIFESTO is not a “private rule” but is a declaration of intent addressed to everyone and, we hope, shared by everyone in the common interest of knowledge.


  • We are, above all, people who love cars.
  • We especially love those rare and significant cars that have played a role in history.
  • Our mission is to undertake historical research on rare, often unique, cars.
  • We believe that the heritage of the motor car has a lot to teach us.
  • We believe that history is not only what is written in books but is also embodied by the cars.
  • We believe that cars, both those carefully preserved and those which have evolved over time, are precious pieces of history that, when understood, help us to reconstruct the past.


  • To make both well known history and the results of current historical research on motoring heritage accessible digitally as well as through exhibitions, hence promoting the exchange of ideas and knowledge.
  • Creating the reference website for information and research on historic cars. Generating authoritative books and series of books on the subject as well as organizing world class thematic exhibitions.


  • Historical research is our key to discovering or confirming the heritage of a car. Clarifying any possible doubts or uncertainties.
  • We believe that having the opportunity to study these precious vehicles is a great responsibility.
  • We believe in transparency.
  • We believe in challenging preconceptions, interests, expectations.
  • We believe in accuracy, objectivity, respect for the facts.
  • We believe in independence.
  • We trace the history of cars, classifying them, obviously, according to the unique chassis number.
  • Historical research is our “core activity”, the basis for a range of instruments that we propose or are already actively developing: reports, websites, books, exhibitions, summits.
  • We believe that historical discoveries don’t have a copyright, but that they do have, an undisputed, “paternity”.
  • We understand from our own experience that information doesn’t come quickly or easily. And that new discoveries can change or turn upside down a well known “truth”.
  • We understand that we have to be ready to change perspective and overturn certainties in the name of the truth. And that this is a winning principle, not a defeat.
  • We believe that sometimes the results of historical research do not match expectations.
  • We believe that sometimes these are the best discoveries we can make.


  • We support and promote the digitalization of information as an instrument of knowledge. Obviously the first step is digitalize the information gathered by the collector on their car.
  • There are many (public and private) archives out there, sometimes neglected, difficult to access or perhaps “closed”. Sometimes, on the contrary, they are cared for but little known, often they contain precious analog media (paper documents, printed and photographic material) . We propose the digitalization of the archives including the photographic and paper material so that they can be shared.
  • We believe that the intellectual property rights of the archives must always be respected and guaranteed.


  • Through digitalization we want to facilitate knowledge: lost information can come back to life and become widely available.
  • We believe in wonder, doubt and curiosity, as some of the origins of knowledge.
  • We believe in sharing knowledge: knowledge hoarded does not bear fruit.
  • As a corollary, we believe that mere information is worthless.
  • We want to be a cultural catalyst to gather information, classify and promote cars, and generate a reaction.
  • We want to promote the collective enjoyment of the heritage of the motor car.

Internet of things

  • An example of facilitation are the “Beacons” we have developed to enable cars to tell their own stories, transmitting their past to the future. When you’re in the vicinity of an Automotive Masterpiece fitted with a Beacon, the Automotive Masterpieces App installed in your smartphone (with Bluetooth turned on), receives a feed and activates the dedicated website where you can discover the car’s history. It’s an example of the ”Internet of Things”, where technology meets culture.

Exhibitions Lab

  • The jewel in Automotive Masterpieces’ crown is its Exhibitions Lab, the project that enables the website created for each vehicle to be accessed, employing a variety of elements, to discover the anniversaries of the brand, the model, the coachwork, races, events and much more besides, all related to that specific masterpiece. Each of these elements links to further web pages that groups the listed cars together according to a given set of topics or category. As a result, the Exhibitions Lab becomes the channel through which listings drawn up by Automotive Masterpieces multiply into thousands and become easy to consult. Of particular interest is the information about when and where each vehicle took part in races and events, from the most obscure to the most famous.
  • The lab is the virtual space to share new ideas and important results through its survey.
  • Each issue is developed and expanded – according to the historical value and importance of the cars listed – using real and virtual exhibitions and writing monographic essays.
  • We want to trace events and involve event organisers, who can promote their events through the stories of the cars that participated.
  • We want to propose to collectors, excited by the history of their cars, to exhibit their vehicles with other cars which have participated in the same events, a shared history that can be revealed to new generations.
  • We want to involve museums and collections in exchanging cars and loaning material for thematic exhibitions.

Cultural catalyst

  • We believe in creating and sharing a vision of the future of the heritage of the motor vehicle.
  • We believe in the power of working together to tell the story of motoring and its heritage.
  • Summits are an opportunity we’re working on. As a cultural catalyst we’d like to bring the sharing of knowledge to a higher level. But we can’t do this alone. We foresee a situation where anyone in possession of information and evidence, meeting others with the same interests, will want to get together to participate, help, share and discuss those interests. Everyone can and must do their part. Automotive Masterpieces’ role, and privilege in this case, is to bring together and/or coordinate these physical bearers of experience and put them on the public stage. The subject of historical research put on the stage, always based on the survey of the Exhibitions Lab, would be a form of Edutainment.

Behind the brand

What does it have in common with the symbol created by Leonardo Da Vinci’s?
Our trademark is based on two concepts:  “masterpiece”  and “perfection”.
Amongst the world’s great artworks, the one that embodies this concept more than any other is the “Uomo Vitruviano” by Leonardo da Vinci (1490).
The AUTOMOTIVE MASTERPIECES  logo is inspired by the framework  “square/circle” on which the “Uomo Vitruviano” was conceived, updated slightly using a contemporary and plain lettering.
The principal character of the AUTOMOTIVE MASTERPIECES project is the Car.
AUTOMOTIVE MASTERPIECES is  the perfect framework for these masterpieces.
As the perfect man is evaluated inserting its shape in the “square/circle” frame in the Leonardian artwork, each car selected as an “automotive masterpiece” is evaluated and metaphorically inserted into this framework.
So AUTOMOTIVE MASTERPIECES is a yardstick of the perfection of the car.


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